In an unexpected turn of events, Princess Eugenie became the first member of the royal family to have her own Instagram account.
This came as a pleasant surprise to the royal family's fans as their life is only covered by the official accounts, such as Kensington Palace and Clarence House.
Since Princess Eugenie has joined the social media platform in March, she's gained her own voice, and sometimes posts exclusive insights into her and her relatives' lives.
But the burning question is: Why is Eugenie allowed to be on Instagram when others aren't, and Meghan Markle was famously forced to quit all her social media presence?
The reason for that is Prince Andrew's daughter is not an official working royal. She's not obligated to attend events full-time like her cousins and their wives.
According to Prince Andrew's website he "supports both of his daughters financially from his private income," which points to Eugenie and Beatrice special status in the family.
Princess Eugenie still has a work on her own in the art world, but her father wanted to make sure that she and her sister are not burdened with royal responsibilities and make their own choices. Duke of York once stated:
As a father, my wish for my daughters is for them is to be modern working young women who happen to be members of the Royal Family. I am delighted to see them building their careers.
So it's that simple: if you're not a full-time royal, you can decide for yourself. Sorry, Meghan.
Other royals with Instagram
It seems that other countries are not as strict with their royals on social media.
For example, Prince Carl-Philip of Sweden often posts pictures of him and his wife Princess Sofia with their kids.
In addition, Princess Charlene of Monaco is also quite active on her Instagram, where she keeps the public updated on her life and official engagements.
Their Serene Highnesses Prince Albert II and Princess Charlene attend the 2017 Princess Grace Awards Gala at the Beverly Hills Hotel on 25 October. A Foundation established by Prince Rainier III of Monaco honoring his wife, Princess Grace’s legacy. All funds raised go toward scholarships, grants, apprenticeships and prizes for emerging talent in film, theatre and dance. Photos: Eric Mathon / Palais Princier
Of course, with Eugenie's upcoming wedding, we're beyond grateful for her Instagram and it's definitely the one you want to be following.