LIFESTYLE

'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat

Date January 25, 2019 13:02

When Prince Harry announced his engagement to American actress Meghan Markle, he didn’t even realize how much change it will bring to his family, as well as to the fashion world.

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Meghan’s appearance on the international scene resulted in ground-breaking sales and websites crashing within seconds. When she became the Duchess of Sussex, the world has already dubbed her as a fashion icon, but some people might have underestimated her influence.

'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His CoatGetty Images / Ideal Image

Economists revealed that so-called 'Markle Effect' would bring around $200 million into the British economy simply because consumers want to copy the Duchess’ style.

'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His CoatGetty Images / Ideal Image

But how exactly the life of designers would change after Meghan dons one of their pieces?

Crazy sales

One Canadian designer’s life completely transformed one day. By a very happy chance, Meghan Markle decided to wear his coat and the fashion world went bananas over it.

'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coatduchess meghan first official visit as royal patronGetty Images / Ideal Image

The Duchess looked stunning in a gorgeous white coat as she posed alongside Prince Harry after their engagement announcement. The now-iconic piece of clothing was a creation of Canadian label LINE, which sells for $600.

'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His CoatGetty Images / Ideal Image

READ ALSO: “Meghan’s Effect" VS "Kate’s Effect": Who Makes Greater Influence On The Fashion Industry?

Fashionistas were so entranced but how beautiful the coat looked on Markle that it resulted in $3 million worth of orders. The co-founder of the brand, John Muscat, commented:

 Within one day, we received orders of about 5,000 for that coat.

'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His CoatGetty Images / Ideal Image

Well, what the Duchess of Sussex wears today many women want to wear tomorrow. However, some of her clothing choices raised a few questions. It appears that she steals her looks from another royal, Princess Mary of Denmark.

'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His CoatGetty Images / Ideal Image

'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coat'Markle Effect': Meghan Markle Helped Canadian Designer To Earn $3 Million After Wearing His Coatmeghan markle princess mary fashion, meghan markle princess mary similiar outfitsGetty Images / Ideal Image

It might be just a coincidence but even if there is a slight trace of truth, it’s evident that Meghan’s fans will still buy whatever she wears.

READ ALSO: 3-Year-Old Princess Charlotte Is Worth $4.3 Billion To The British Economy: A Lot More Than Her Older Brother