'Black-ish' actress Jennifer Lewis made a powerful statement at the 2018 Emmy Awards when she showed up wearing a Nike sweatshirt with a diamond encrusted logo. Speaking in an interview with CNN, Lewis said she wore the sweatshirt in support of Nike and pro-footballer, Colin Kaepernick.
I’m wearing Nike tonight to tell them how proud I am of them for supporting Colin Kaepernick and his protest against police brutality and racial injustice.
Lewis also had a message to the millennials during at the Emmy's. She assured them that they were not alone in their fight. She also referred to “their ancestors, who took two knees and two hands picking cotton, are behind them” suggesting that the spirit of past freedom fighters and slaves were also in support of the movement.
Nike released a new advert, starring Colin Kaepernick, as a part of 'Just Do It' campaign in celebration of its 30th anniversary. The move was surprising to many critics, who expected the brand to part ways with Kaepernick after he walked out of his contract with NFL.
It’s not a “protest” when you’re getting paid millions to do it.— The Nick (@TheBookOfNick) September 18, 2018
I love this woman....— Joseph Mubuuke (@JMubuuke) September 18, 2018
That's a cute outfit. I love that bracelet with it.— LT (@Smashalley2534) September 18, 2018
Soon after the advert went public, many Americans began burning their Nike shoes and other branded products, protesting against the brand’s support for Kaepernick, whom President Trump has called 'un-American' and 'unpatriotic'.
Kaepernick’s 2011 endorsement with Nike is still running, and from all indications, Nike's move might pay off in the end, despite the backlash.
Kaepernick began his 'take-a-knee' protest in 2011, as a protest against the police brutality and race-motivated violence, especially against African Americans. This resulted in Kaepernick losing his job contract, but organizations like Nike remain very supportive.