‘Not Perfect, But Beautiful’. Fashion Retailer Launches Skin Imperfection Campaign
May 17, 2018 16:02 By Fabiosa
It is not a secret that women’s self-esteem greatly depends on the idealized images on fashion magazines. Many women try to do everything possible to look like models.
The report of the Social Issues Research Center says:
The current media ideal of thinness for women is achievable by less than 5 percent of the female population.
Meet Joanne, a plus size model with albinism. Joanne is on a mission to break the mould on what society considers "imperfections" and strives to live life fearlessly 💘💘 #inyourownskin #KEEPONBEINGYOU— Missguided (@Missguided) 10 мая 2018 г.
Meet Joanne: https://t.co/H6RPDL2cwP pic.twitter.com/LpFw2dojeX
Missguided decided to ruin the stereotypes and launched a #InYourOwnSkin campaign. In the official press release it is stated the brand aims to celebrate "what the industry perceives as 'flaws' or imperfections".
Beautiful photos show six women who have albinism, burn marks, skin conditions like Epidermolysis Bullosa (EB) and psoriasis, freckles etc.
“Beauty is being completely comfortable with yourself whether that’s aesthetically beautiful or your spirit and your attitudes towards life.” @pollyellens for #inyourownskin ✨ #KEEPONBEINGYOU pic.twitter.com/VjoBDtyLDs— Missguided (@Missguided) 13 мая 2018 г.
Six women, six stories, and six different personalities. None of them looks like a fashion model, but each of them is unique in their own way.
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The campaign teaches women to love themselves no matter what. In the press release it is written that:
These women own it. They have attitude. They are proud of who they are. They inspire confidence. They want you to love your body (it's the only one you've got!).
Meet Maya, a.k.a @mbajsb. Maya has the rare condition Epidermolysis Bullosa (EB) but her positive attitude inspires her to raise awareness through modelling. She is a true figure of inspiration and empowerment. #Inyourownskin #KEEPONBEINGYOU— Missguided (@Missguided) 11 мая 2018 г.
Meet Maya: https://t.co/gNTmE1opcD pic.twitter.com/KK41HcdsSF
As someone with eczema, thank you for showing someone with an alternative to the normally seen 'perfect' skin!— Francesca Wellman (@GFreeHorizons) 12 мая 2018 г.
I'm not overly keen on the use of the word imperfection", but this is is a good appearance diversity campaign from Missguided. https://t.co/32TWguahXc— Carly Findlay (@carlyfindlay) 13 мая 2018 г.
Everyone is beautiful. #inyourownskin— Ellen Groundwater (@EllenGwater_01) 15 мая 2018 г.
These women inspire others not to be embarrassed by their imperfections and love the way they look.