How To Pronounce Adidas Correctly

January 13, 2020

It is so easy to look stylish and fancy in your new Adidas sneakers, but what about the name of the brand? How do you pronounce Adidas when you are discussing your boots with your running buddies? If you’re going to show off your kicks, you should probably pronounce the name, right?

Adidas pronunciation seems to be super easy, but it isn't really so. The brand is German, so the pronunciation can be really tricky for non-European citizens. Let's find out how to pronounce Adidas correctly.

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Adidas pronunciation

If you live in the United States, you're probably pronouncing the brand Adidas as "Ah-DEE-dus." Now get ready for an important update: that is absolutely wrong.

You should pronounce it as "AH-dee-dahs." You should stress the first syllable, and the last syllable should be stretched out. If you still don't get the right pronunciation, you should watch the videos below. Here are two versions of pronouncing Adidas, but now you know what way is correct.

And another video to remember the correct way to pronounce this word:

This sneaker brand is from Germany, so most people who live in Europe pronounce "Adidas" in the correct way. If you want more details about the company, we are here to help. The name "Adidas" comes from the name of the company's founder, Adolf Dassler. The man's nickname was Adi. The nickname was mixed with a shortened version of his last name and we got the widely-known "Adidas."

There's another version. According to a popular urban myth "Adidas" means "All Day I Dream About Soccer" or "All Day I Dream About Sex." However, it isn't true as the brand is German. Such explanations simply don't make sense.

Both are "backronyms," that were created after the name already existed. Adidas became popular in the United States in the 1970s, culminating in the 1986 Run DMC single "My Adidas," but the company was launched much earlier. Adolf Dassler founded the brand in 1949.

It is interesting to know that English-speakers in the United Kingdom usually pronounce Adidas right, probably because they're close to Europe. British people are exposed to Europeans who (REALLY) know how to say Adidas.

If you are still confused, watch the videos several times and practice saying Adidas aloud. It will improve your pronunciation.

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Or you can do what most people do and just call them sneakers, without mentioning the brand. The problem is solved.

Now you can see that Adidas pronunciation isn't difficult at all. Share this interesting article with your friends and family to teach them how to pronounce this word correctly.