A true rebirth of red lipstick came at the end of the 19th century when Pierre Guerlain, the founder of the house of Guerlain, created a few lipsticks with a red pigment. And in 1870, this brand released a novelty - lipstick in a twisting case.
New times, new lipstick
Throughout the 20th century, red lipstick became a feminine flag. It was actively used by the so-called suffragettes who fought for women's rights. In this very feminine way, they expressed their protest against gender inequality. The image of the femme fatale of the 'roaring twenties' greatly emphasized the lips and the eyes. At that time, red lipstick was dark, almost vinous.
In the forties, when the whole world was burning in the flames of World War II, women still wanted to remain women. Despite the difficulties and adversities, they remained fragile, elegant and beautiful. When all the nylon was sent to the battle-front, girls drew stocking stitches on their legs with black pencil and painted their lips coral-red. Beauty was now being supported by world brands like Max Factor and Elizabeth Arden and thus raised the fighting spirits of the soldiers.