Rivalry Of Kindred Blood: How “Adidas” And “Puma” Brands Were Born After The Conflict Of Two Brothers
March 7, 2019 15:13 By Fabiosa
Behind every successful brand, there is an interesting story of its development. For example, many people who buy and love things with the Adidas and Puma logos don’t even know how these global brands were created. Today, we will help you find this out.
In the small German town of Herzogenaurach, there once lived two brothers – Rudolf and Adolf Dasslers. World War I had just ended in Europe, and it was necessary for them to think about earning money. In 1920, the family decided to begin manufacturing shoes. They started with slippers and orthopedic shoes for disabled athletes, of which there many after returning from the battlefront.
Things went quite well. Four years later, their production was designated as Dassler Brothers Shoe Factory. At the same time, they tried to change the assortment, producing the world's first spiked boots for football players. In 1928, the brothers' sports shoes were even presented to the participants of the Olympic Games in Amsterdam.
Dasslers’ popularity increased, and their production expanded. However, with the beginning of World War II, the situation changed, the brothers were sent to the front. After the end of hostilities, in 1945, Rudolf found himself in a prisoner of war camp for the entire year. The family business had to be started from scratch.
We can’t know for sure what happened between the brothers in 1948 after their father’s death, but the quarrel was quite serious. Adolf and Rudolf divided the buildings of the shoe factory among themselves, and each began the production of shoes and other sports products separately.
The siblings’ feud led to the appearance of two global brands: Adidas (which received its name from younger brother, Adi Dassler) and Puma (intially called Ruda from Rudi Dassler). Both are still honored among athletes and active people.
Unfortunately, Adolf Dassler’s three children couldn’t find a common language after his death and divided the company, which later passed on to competitors.
The brother’s rivarly continues in their hometown Herzogenaurach even after seven decades. Now, it is divided into two parts: Puma lovers and Adidas lovers. And they aren’t always friendly with each other.
Have you ever heard this story? What do you think, how would the events have developed if it weren’t for the quarrel? Share your thoughts in the comments.