Gillette Used A Bikini Shot Of A Plus-Sized Model In Their Ad But Not Everyone Appreciated It
April 15, 2019 17:58 By Fabiosa
Every year, increasingly more people join the movement of body positivity and embrace the idea that every body is beautiful regardless of size and shape. Many large companies support this inspiring trend and become more inclusive in their advertising campaigns. For example, recently, Gillette invited Anna O’Brien, a famous plus-sized model, to a photo shoot for their advertisement. The photos turned out to be wonderful! But not all everyone appreciated the gesture...
Meet Anna O’Brien, a plus-sized model and fashion blogger with 323k Instagram followers. The young lady has worked with many famous brands. Just look at the last photos of her collaboration with Gillette.
Social media response
However, not everyone appreciated what Gillette did there. Some argued that plus-sized models aren’t suitable for such ads, while others saw propaganda of an unhealthy lifestyle in this.
There’s no reason to be rude or unkind to someone who is obese and there is no reason @GilletteVenus should be encouraging life threatening obesity. This would also be true if they used an anorexic model. I wish the model they used well but Gillette should know better.— Robby Starbuck (@robbystarbuck) April 6, 2019
It was hurtful when my obese mother died at 40 and couldn’t see me graduate high school— MJ ☀️🎶 (@wellheythereMJ) April 5, 2019
It was hurtful when I was 500lbs and could barely walk.
Ive lost 150lbs & have much more to go
I find this ad extremely offensive
This is unhealthy & helps no one
It’s not a picture of her. It’s Gillette’s shameful use of her image for profit. Glorifying obesity for their profit is not right.— JJ Smiles (@holyhanded) April 9, 2019
What do you think about Gillette’s ad? Do you stand by the idea of more inclusive advertisements? Share your opinion!