Orange For Alzheimer's: Bryan Cranston Stars In Poignant Campaign To Battle Dementia

Date March 26, 2018

The Oscar-nominated actor appeared in a new film for a campaign to highlight the problem of dementia and address people’s misconceptions about it.

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62-year-old actor asks the nation to #ShareTheOrange in an emotional video for Alzheimer’s Research UK. It is the UK’s leading research charity the main goal of which is to defeat dementia.

In the two-minute video, a simple orange is used to symbolize the brain of the person who suffers from the disease and describe its effects. It was created by Aardman Animations, the makers of Wallace and Gromit. The clip uses modern animation technologies to show how the citrus being stripped away, representing a sufferer’s memories fading away. It also shows how the disease affects the personal relationships of the sufferer.

The use of orange is not random. It was found that the brain of an Alzheimer’s sufferer can weigh around 140 grams less than a brain of a healthy person – about the weight of an orange.

The fact that the charity chose Cranston to represent their campaign is also not random, as his mother Audrey “Peggy” Sell died from Alzheimer’s disease in 2004. The actor said he was “honored” to join forces with the charity.

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Alzheimer’s took my mother’s life, but our loved ones hopefully could be saved from the same fate. With advanced scientific research, hard work and generous support, Alzheimer’s Research UK, one day, could make finding a cure a reality.


The #ShareTheOrange campaign started in 2016 starring Doctor Who actor Christopher Eccleston. The main idea behind it is to make people understand what dementia is and that it’s not a natural part of aging.

Alzheimer's disease is the cause of 60% to 70% of cases of dementia, which is an overall term that used to describe a group of symptoms associated with a slow decline in memory or other thinking skills. With time, it makes difficult for a person to perform everyday activities. The disease usually has a slow start and worsens over the time.

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