NEWS

Ultra Violet: Pantone Announces The Color For 2018

Date December 25, 2017 11:51

The color that depicts “originality, ingenuity, and visionary thinking” has been chosen to be the color of the year 2018. This was according to Leatrice Eiseman, director of the Pantone Color Institute, whose role in the fashion industry at large is to provide futuristic relevance and application of colors, aligning their symbols with prevailing cultural and corporate trends.

This shade of purple has been in fashion for centuries. According to historical accounts, it has long been associated with royalty, being very expensive at the time for common folk. Interestingly, the British Queen Elizabeth, late Princess Diana, and Princess Kate have been captured in outfits reflecting this regal shade.

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Why the pick?

The Color Institute chose the Pantone 18-3838 Ultra Violet based essentially on three ideas.

Firstly, with its contemplative feature, this purple hue is symbolic of the vastness of the universe, with all the mysteries of the cosmos waiting to be unraveled, thus depicting the abundance of possibilities amidst the expanse that is beyond our view.

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Iconic and out-of-the-box music figure, Prince, has sported this ultra violet as a signature fad. Due to the widespread popularity, the late pop-star added to its appeal. The color was picked not only in honor of the musical brilliance that was Prince’s legacy, but also to motivate one to embrace individuality and strive to etch one’s unique mark on the earth.

The ultra violet offers refuge from the present volatility that has defined the world today and its fast-paced hustle that has drowned self-awareness. Symbolizing meditation and spiritual quality, 2018 will be most rejuvenating, colored, ultra violet.

Celebs already flaunting the color

Queen Elizabeth II

Queen Elizabeth II is never one to shy away from displaying the symbolic purple shade that reflects her royal status. The ultra violet color remains a regular amongst the colors that line the queen’s wardrobe.

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Sofia Carson

At the premiere of Pitch Perfect 3 in California, actress-singer Sofia Carson stood confident and sassy before paparazzi in a strapless ultra violet dress.

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Kylie Jenner

Kylie Jenner, who was among the first celebrities to drape the regal hue before Pantone Institute’s 2018 color choice, was photographed in a ruffled ultra violet dress arrives at the Marie Claire's Image Maker Awards 2017 back in January of 2017.

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Hugh Jackman

Ever the classic man, the outgoing Wolverine actor, knows how to clean up nice in an ultra violet velvet jacket as it is seen as he arrived at the Bambi Awards 2017 in Berlin.

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Tom Hiddleston

Tom Hiddleston had no tricks up his sleeves like his Loki character, but his definitely charming look was bolstered by the ultraviolet checkered suit he adorned at the premiere of Disney and Marvel's Thor: Ragnarok in October

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Other celebrities that have been seen in the Pantone color of the year 2018 include Bibi Andersen, Rihanna, Heidi Klum, and also ‘Black-ish’ teen star, Yara Shahidi.

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Global embrace and general color appeal

Beyond entertainment celebrities and royal figures, the purple shade is fast becoming a color choice for regular and special outfits by everyday people, especially for the females. Women, young and old as well as teen and pre-teen girls adopt the color hue on the rise. Here is to an auspicious 2018 highlighted in the color ultra violet.

READ ALSO: Chrissy Metz Is Ahead Of Fashion Trends And She Is Wearing Pantone’s UltraViolet Color For 2018