Ultra Violet: Pantone Announces The Color For 2018
December 25, 2017 11:51
The color that depicts “originality, ingenuity, and visionary thinking” has been chosen to be the color of the year 2018. This was according to Leatrice Eiseman, director of the Pantone Color Institute, whose role in the fashion industry at large is to provide futuristic relevance and application of colors, aligning their symbols with prevailing cultural and corporate trends.
This shade of purple has been in fashion for centuries. According to historical accounts, it has long been associated with royalty, being very expensive at the time for common folk. Interestingly, the British Queen Elizabeth, late Princess Diana, and Princess Kate have been captured in outfits reflecting this regal shade.