Rihanna Slams Snapchat Ad For Ridiculing Domestic Violence Victims

Date March 19, 2018 15:41

Last weekend, Snapchat ran a problematic ad that made light of the domestic violence episode between Rihanna and Chris Brown in 2009.


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"Throw the whole app-oligy away"

The ad, called out for being tone deaf, had asked its users in a "Would You Rather" game to choose between slapping Rihanna and punching Chris Brown. The social media company pulled the advert down and told BBC News that it had published the ad in error.

Snapchat is known to have a serious vetting process for its ads, and its review process states that the company has a strong stance against “shocking, sensational, or disrespectful content.”


But, Rihanna is having none of it. She posted her statement on the rival Instagram story Thursday and asked the company to "Throw the whole app-oligy away."

She added:

You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!

Social media reacts

The ad first came to the attention of the public after Twitter user Royce Mann shared a screenshot of the problematic "game". It drew responses from Chelsea Clinton and activist Gennette Cordova who shared the pop star's statement with her followers.

Following their apology and the statement by the Wild Thoughts singer, fans have continued to hold the platform accountable for their sloppiness.

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Rough times for Snapchat

The company has been in the rough lately. Recall that in February, it suffered some loses after new mom, Kylie Jenner, casually tweeted her concerns following an update on its advertising system. Jenner had asked her fans:

sooo does anyone else not open Snapchat anymore? Or is it just me...ugh this is so sad.

Jenner is one of Snapchat's most influential users, and her tweet caused them a 7% drop in stocks.

Their recent misadventure further hit their parent company, Snap Inc, with a further 4% drop in stock value.

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Rihanna Domestic Violence